The cable distribution business, long known for dealings in undisclosed money, might have to improve addressability in the wake of the demonetisation of high-value notes.
For, say experts, the incentive to deal in cash, which prompts most to under-report subscribers and therefore revenue, will reduce.
“There are a few things running concurrently here,” says Jehil Thakkar, partner and head, media & entertainment, KPMG. “You have digitisation (under Digital Addressable Systems) which is...
Demonetisation might help reform cable TV distribution
For, say experts, the incentive to deal in cash, which prompts most to under-report subscribers and therefore revenue, will reduce.
“There are a few things running concurrently here,” says Jehil Thakkar, partner and head, media & entertainment, KPMG. “You have digitisation (under Digital Addressable Systems) which is...
Demonetisation might help reform cable TV distribution